Craig Hoyt

Experienced consumer goods business professional with proven track record of innovation and market penetration. Strong product management skills through the entire product lifecycle. Skilled in building and growing strong relationships domestically and internationally with vendors, sales professionals and marketing teams to achieve targeted goals. Proven ability to recognize and capitalize on emerging trends. Ability to successfully leverage industry relationships to facilitate identification of strategic opportunities to innovate existing products and create new categories.

• Over twenty years of bicycle industry experience
• Innovative and analytical
• Strong presentation abilities
• Race Team Management and Marketing experience
• Experienced in full product development lifecycle including: inception, design, management and delivery to market
• Price negotiating experience & sourcing (Taiwan and China)
• Outstanding communication & negotiation skills
• Experienced in national & international sales
• Dedicated, self-motivated, results oriented
• Experienced in global travel
• Dealer, Distributor and OEM experience